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New games on Facebook attract adult ladies Having decided to analyze the audience of casual game users, we insidesocialgames.
Selected the four most popular games on the social network. A look at the new games provides some insight into how the audience has changed in the first half of this year.
The first thing that catches your eye is the gender imbalance among users. Auntie, in a word, is more among the of players.
As you can see, the advantage is ificant. Apparently, this was the result of the fact that this year nothing was released for games aimed at the male audience, such as Texas HoldEm Poker from Zynga. Now let's see how the audience is distributed among these four applications: Women have long been a driving force in the casual games industry, encouraging developers to release estrogen-friendly hits like Diner Dash.
Of course, last year such dynamics were observed, but now the quantitative gap between men and women is enormous. The second conclusion from the graphs is that women from the middle age category are at the forefront of playing women.
The age distribution of the four games is shown in the graph below: We got an interesting spread. Games from Zynga and Playfish occupy approximately the same of audiences in all age groups Treasure Isle was removed from the schedule, since it almost coincided with FrontierVille in .
However, Hotel City, as you can see, is the absolute leader among girls of puberty, has superiority among older girls, but loses its leadership position closer to the third ten. If you do not look at the of Hotel City, you might think that the developers focus on middle-aged women, paying less attention to younger age groups, for example.
But, apparently, this is also due to the fact that game manufacturers take into the banal majority of users, which falls on this age group. However, there is another side: strangely enough, in fact, the gaming activity of a young user is ificantly lower than that of an adult.